Global Snapshot: Australian Car Rental Company Boosts Marketing through Sixt Partnership and Two Loyalty Programs – Auto Rental News
<i>Global Snapshot:</i> Australian Car Rental Company Boosts Marketing through Sixt Partnership and Two Loyalty Programs In this web-exclusive Q&A with Dan Mekler, managing director of Redspot Car Rentals of Australia, he discusses the company’s fresh marketing partnership with Germany’s Sixt and how Redspot’s ‘Business Club’ loyalty product has been its largest growing program in the company since the club was…